High-End Products with a High-End price?

I did a search yesterday on the prices of facials, body scrubs, and "natural" soaps, and was more shocked than I thought I would be. Those prices are so high. They were astronomical. I'm going to use it as a marketing strategy to tell people that my products are just as good (made from the same ingredients) and are but a fraction of the price. I'm talking very well known stores sell these things for crazy prices. A regular old 4oz jar of clay facial was like $20. I sell mine for $8. I was thinking about raising that price to $10, and even if I did that I'd still be half the price of the leading brand. Makes me feel good, and should make customers wonder why they are paying so much more for a name, when the quality is what counts.